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Photo: Victoria Collins, Ph.D., CFP<sup>®</sup>

Victoria Collins, Ph.D., CFP®
Director, First Foundation Inc.
Senior Managing Director, First Foundation Advisors

Dr. Collins has been with First Foundation Advisors since its inception in 1990. With almost three decades of experience in financial planning and investment management, she brings unique expertise to the firm. Working with individuals and families, she helps them define goals, identify risks and develop a comprehensive plan to reach their goals. Dr. Collins works closely with her senior level colleagues to evaluate opportunities and implement strategic directives for the firm as a whole.

Dr. Collins has been named among the Nation's 100 Most Exclusive Wealth Advisors by Robb Report Worth Magazine and for six consecutive years among the 250 Best Financial Advisors in the USA (Worth Magazine), She was honored with the Orange County Business Journal's Outstanding Women in Business Award. Dr. Collins is a well-known lecturer, speaker and writer.

Dr. Collins has authored or co-authored six books on financial planning, and her latest book is "Best Intentions, Ensuring that Your Estate Plan Delivers Both Wealth and Wisdom". She has been interviewed on major radio and TV shows including Good Morning America, Bloomberg; CNBC, MSNBC and CBS's news affiliates and in publications such as The Wall Street Journal, USA Today, Money, Business Week, Investor's Business Daily, The Los Angeles Times, The New York Times and The Orange County Register. Dr. Collins co-hosted the 13-part PBS special, "The Financial Advisors".

Dr. Collins is a Trustee on the Foundation Board of the University of California, Irvine, serves on the Dean's Advisory Board for the Paul Merage School of Business and is a member of its Center for Investment and Wealth Management. She is a founding member of United Way's Women's Philanthropy Fund and a founding member of WISE. Dr. Collins serves on the Board of Human Options, and is a supporter of Girls, Inc. and the Orange County Community Foundation.

Dr. Collins received her Ph.D. in Cognitive Psychology from the University of California, Berkeley, her Bachelor's Degree from San Diego State University and MA from St. Mary's College where she later served on the faculty and taught statistics and research methodology in its graduate school.

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Contact Information

Additional contact information is available in the First Foundation Client Service Directory